Where
Entertainment
Comes to Life

Saudi’s First

Entertainment

HQ &

Work

Resort

Boulevard Business redefines the urban professional experience by merging productivity and entertainment. It’s not just a business hub—it’s a creative district, a work resort, and a cultural center offer regional home for global talent.

A

Welcoming

Point

Situated at the corner of Boulevard City, the Boulevard Business serves as the welcoming point to the entire vision of the district. Creating a seamless connection from the Fountain Avenue to the Sports Boulevard.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Gateway Experience

Designed as the primary entry to the district, setting the tone with signature architecture.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Seamless Flow

Offers uninterrupted pedestrian movement from iconic landmarks like the Fountain Arena to Sports Boulevard.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Lobby Experience

Integrates drop-off zones, valet services, and visual connectivity to guide visitors intuitively into the heart of the development.
1

Parking

Solutions

Positioned throughout the development, Boulevard Business Park offers a tiered parking system that balances convenience, privacy, and flow. Whether for visitors, executives, or daily users, parking access is seamless from arrival to destination.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Ground-Level Access

Street-level parking areas offer easy in-and-out for quick visits and everyday use.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Private Basement

Dedicated underground spaces provide direct access to offices and lounges for VIPs and tenants.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Multistory Structure

A central parking tower efficiently supports high volume with smart navigation and valet integration.
2

HAY

Salon

Suspended above the heart of the development, the HAY Salon , a Bridge serves as a vibrant social and creative connector between zones. Featuring immersive sound and stylish design, it’s a place to unwind, network, or host private sessions.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Glimpse of the Future

A curated place for experiencing HAY’s vision and achieving our mission in powering creative class
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Strategic Location

Centrally placed to link both sides of the park, fostering a premium view of the fountain & BLVD District
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Social & Creative Hub

Redefines the social experience within business parks to complement the resort experience
3

A

welcoming

Point

Situated at the corner of Boulevard City, the Boulevard Business serves as the welcoming point to the entire vision of the district. Creating a seamless connection from the Fountain Avenue to the Sports Boulevard.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Gateway Experience

Designed as the primary entry to the district, setting the tone with signature architecture.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Seamless Flow

Offers uninterrupted pedestrian movement from iconic landmarks like the Fountain Arena to Sports Boulevard.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Lobby Experience

Integrates drop-off zones, valet services, and visual connectivity to guide visitors intuitively into the heart of the development.
1

Parking

Solutions

Positioned throughout the development, Boulevard Business Park offers a tiered parking system that balances convenience, privacy, and flow. Whether for visitors, executives, or daily users, parking access is seamless from arrival to destination.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Ground-Level Access

Street-level parking areas offer easy in-and-out for quick visits and everyday use.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Private Basement

Dedicated underground spaces provide direct access to offices and lounges for VIPs and tenants.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Multistory Structure

A central parking tower efficiently supports high volume with smart navigation and valet integration.
2

Members

Club

Suspended above the heart of the development, the Executive Lounge Bridge serves as a vibrant social and creative connector between zones. Featuring immersive sound and stylish design, it’s a place to unwind, network, or host private sessions.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Executive Club

A curated HiFi sound bar and upscale interiors redefine mid-workday downtime.
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Strategic Location

Centrally placed to link both sides of the park, fostering a premium view of the fountain & BLVD District
Icon from Google Material Icons by Material Design Authors – https://github.com/material-icons/material-icons/blob/master/LICENSE

Social & Creative Hub

Redefines the social experience within business parks to complement the resort experience
3
Over 1,000 Private parking · Premium lounge with curated 5 senses experience
Ready to explore your place in the future of work environment?

BBP Key

Stats

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m2
GLA
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Private Parking
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Total occupants
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Average daily traffic

Everything

You Need, in One Place

Lifestyle

Yoga & Pilates
Gym & Sports
Wellness Centers
Private Terraces

Amenities Overview

Public realm
Rooftop Gardens
Zen Gardens
Walkable Areas

The Fountain Arena

Spectacular View
Interactive Experience
Live Shows
Art Installations

Where

Places

Come to Life

At HAY Developments, we champion the philosophy of soft development—an approach that transcends mere construction to focus on the intangible elements that enrich human experiences.